October 15, 2024

Unlock Smarter Property Decisions: How Pay-As-You-Go Data Beats Subscriptions

Discover how Untapped Property’s pay-as-you‐go approach gives you access to live mapping, market, and planning data, without subscriptions. We compare with traditional platforms like PropertyData, explain how our model works, and show you how to get more value, control, and transparency from property analytics.

Why pay-as-you-go is the future of property data

The UK property industry has changed dramatically over the past few years. Access to reliable data is no longer a luxury, it’s essential. Platforms like PropertyData helped pioneer this space, giving users access to rental yields, comparables, planning data, and investment analytics. But most still rely on expensive monthly subscriptions that don’t always fit the way professionals actually work.

Many users only need property data occasionally. You might be analysing a few potential development sites, checking comparables for an appraisal, or exploring new markets. Yet under the traditional model, you’re still paying every month, even when you’re not using the software.

Untapped Property was built to fix that. You can access every map layer and analysis tool for free, then pay only when you download data or generate a report. It’s a smarter, more flexible approach that gives you full access to insight without the commitment or wasted cost of a subscription.

How Untapped compares with traditional subscription tools

PropertyData and similar platforms have proven the value of data-driven property research. Untapped builds on that foundation but removes the friction that makes subscriptions frustrating. Here’s how.

1. Full access from day one

Untapped doesn’t hide its maps or analysis tools behind paywalls. You can draw your own search area, explore planning applications, check nearby comparables, or view environmental and demographic layers without ever reaching for your card. You only pay when you want to generate a detailed report or export the data.

2. Pay-per-search, not tiers

Instead of fixed pricing tiers or bundled plans, Untapped charges based on the size of your search area and the amount of data returned. A small rural search might cost just a few pounds, while a large city radius with hundreds of records will cost more. This keeps things fair and transparent, and ensures you only ever pay for what you use.

3. Live and continuously refreshed data

Untapped combines official datasets with live property listings from platforms like Zoopla, Rightmove, and OnTheMarket. These updates ensure you’re working with the most current data available, letting you analyse property values, rental demand, and planning activity in real time.

How professionals use Untapped

Untapped is built for anyone who needs reliable data without the cost or lock-in of a subscription.

For developers:
Quickly test viability, compare potential sites, and identify planning constraints before committing time or money to an appraisal.

For investors:
Search new neighbourhoods, analyse rental yields, and compare average sale and rent values across regions to spot undervalued opportunities.

For consultants and surveyors:
Benchmark land values and generate reports that combine live sales data, planning history, and demographic context in minutes, ready for client presentations or valuations.

For architects and planners:
Access site constraints, flood zones, and planning applications instantly to de-risk feasibility work and speed up early-stage assessments.

When pay-as-you-go makes sense

The pay-as-you-go model is ideal for anyone who values flexibility.

  • Market research: Explore multiple areas without worrying about recurring costs.
  • Due diligence: Generate detailed reports only when needed.
  • Seasonal workflows: Pay less in quiet months, and more only when you’re actively searching.
  • Client-based projects: Build costs into your reports, instead of absorbing fixed subscription fees.

By charging per search, Untapped lets you control costs while maintaining access to the full depth of UK property data.

A fairer model for modern property professionals

The world of property analysis is evolving. Users want transparency, simplicity, and value. Untapped’s approach offers all three. It’s free to explore, fair to use, and powerful enough to compete with any subscription-based platform.

With live data from trusted sources, built-in comparables, and detailed planning insights, you can analyse sites anywhere in the UK and only pay when you actually need the data.

No subscriptions, no hidden tiers, just on-demand insight for better, faster decisions.